When son, Ben, was little he shared his home (and Mommy and Daddy!) with two foster siblings. One day we had some visitors with children and were sitting on our patio, so the little ones could play. Benji decided he'd had enough of sharing the spotlight. Everything he did, he would shout, "Yook at me! Yook at me!" His chubby hands would applaud his own efforts as he awaited our praise.
Even as mature adults, there is a joy in accomplishment, and we appreciate others recognizing our efforts. As writers, and in almost every other line of work as well, we are expected to promote ourselves. It's called marketing. In the publishing world, it is deemed necessary to have a "platform" and "an Internet presence." We need to blog, Facebook, twitter, and Instagram. But how much self-promotion is okay, and when does it step over the line?
In 2 Corinthians 10:17, the apostle Paul admonishes us, "He who boasts, let him boast in the Lord. For not he who commends himself is approved, but whom the Lord commends."
In all that I do, I sincerely want to give God the glory. I also want to do everything possible to achieve success in the world of publishing. Translated, that means book sales. And marketing sells books.
So how much is too much? Asking for reviews? Sharing a good review? Posting pictures of book signings? Quoting sales figures? When do we step over the line into boasting?
What constitutes saying "Yook at me!" when I should be saying, "Look at my awesome God"?